Giveaway - £25 Morrisons Voucher plus Scandilicious Cookbook

Norwegian salmon is a mouth-watering fish with a fresh, smooth, rich flavour and a soft, red flesh and defined flakes; perfect for dining al fresco this summer.  Turning a delicate pink colour when cooked, Norwegian salmon is deliciously sweet and its succulent flakes fall away easily when cooked making it an ideal key ingredient for any summer meal.

Pictured above this beautiful dish by Singe Johansen Marinated Norwegian Salmon with Asparagus, Shiitake Mushroom, Sesame Seed and Rice Noodle Salad - click here for the recipe.

Whether it’s a weekday BBQ with the family or a picnic with friends, Norwegian salmon is a hugely versatile fish and can be poached, grilled, pan-fried, baked or roasted for delicious hot dishes.  A firm favourite for children and adults alike, you can also use up leftover salmon in a tasty salad lunch box the next day.

Eat like a Scandi:

Often referred to as a superfood, Norwegian salmon is an oily fish, rich in protein, omega-3 fatty acids, docosahexaenoic acid (DHA) and vitamins A and D, which makes it a hugely popular addition to a heart and brain-healthy diet and a great choice for those looking for a lighter lunch or dinner this summer.

Norway’s cold, clear waters are home to an abundance of this favourite fish.  In year-round supply and enjoyed in over 100 countries worldwide, so there is really no reason not to pop a pack or two of Norwegian salmon in your shopping basket this summer.

Look for the NORGE logo on pre-packed Norwegian salmon in Morrisons. 

Fast facts about Norwegian Salmon:

•    Norwegian salmon is abundant and available all year round

•    Norway is the world’s biggest producer of Atlantic salmon – over 1.1 million tonnes in 2013 which equates to 60% of the world’s production

•    In 2013  55,000 tonnes were exported to the UK, up from 46,900 tonnes in 2012

•    Seafood from Norway is served in around 31 million meals every day – of which 12 million are salmon

•    A typical salmon net-bag is wider than an Olympic swimming pool – the largest being 160m in circumference and 70 metres deep - and the maximum ratio of fish to water is 2.5% fish to 97.5% water, though the average is lower at 1.4% of fish to 98.6% water

•    There isn’t an average size for salmon, different markets have various preferences, with Russians choosing a larger fish (4-6 kilos) and Italians liking the smallest fish (1-2 kilos)

About the Norwegian Seafood Council:

In Norway the tradition of fishing goes back thousands of year - today, Norway is one of the world’s three leading exporters of seafood products. Norwegian fish and seafood are of superior quality, excellent for health and appreciated by consumers around the world.

The NSC has its headquarters in Tromsø, Norway, 600 km (372 miles) north of the Arctic Circle. The NSC was created by the Norwegian Minister of Fishing in 1991 in order to promote Norwegian seafood products throughout the world. The NSC is a public company owned by the Ministry of Fisheries and Coastal Affairs.

About the Norge logo:

Norge is Norwegian for ‘Norway’ and this logo is a guarantee that the product is of Norwegian origin. The logo can only be used on products caught, farmed and processed in Norway and on licensed products in foreign markets.

United Nations:

In 2007 an independent research institute carried out a survey of the ways in which fishing nations are dealing with the challenges presented by illegal fishing and unregistered and unreported fish, as well as the UN’s rules of governance pertaining to responsible fishing practice (the FAO Code of Conduct). This detailed analysis concluded that Norway is a world leader in fishing management. In assessing the extent to which different countries are acting in accordance with the UN’s Code of Conduct for responsible fishing management, Norway ranks top followed by the USA, Canada, Australia and Iceland.

Now for the Giveaway!

The Norwegian Seafood Council is offering A Glug of Oil readers the chance to win a £25 Morrisons voucher plus a hardback copy of Signe Johansen’s cookbook Scandilicious, Secrets of Scandinavian Cooking  RRP £25 for a total prize value of £50  Please note there is no cash alternative.

Signe Johansen is an Norwegian-American food writer and cook living in London.

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Good Luck Everyone!

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