Young's New Kingsmill Breaded Range and Chip Shop Mackerel

I was kindly sent some of Young's new fish products to try. Yummy cod fillets coated in their new breaded range uses Kingsmill freshly baked loaves resulting in a lovely crunchy coating.

Another new product in their 'Chip Shop' range, Mackerel, which I must say was very really nice too as you can see; mackerel coated in a lovely crunchy beer batter.

Breaded Mackerel

Top tip!
Cut one fillet in half put into thickly sliced bread and there you have it; 2 grown-up fish finger sandwiches 😋

Young’s Chip Shop Mackerel is now on the shelf, thanks to the support of two major supermarkets. Tesco and Morrisons. Both supermarkets will be stocking the product across 650 stores nationwide.

The introduction of Young’s Chip Shop Mackerel was inspired by the Fish Fight programmes shown on Channel 4, the programmes highlighted Hugh Fearnley-Whittingstall’s ‘Mackerel Mission’, to encourage more people to try sustainable mackerel at Fish and Chip shops.

The campaign continues and just 1 and a half months after the Fish Fight aired, this new product has been launched to give consumers provides a way for consumers to enjoy mackerel baps at home.

As Britain's best-loved name in fish, Young's has used mackerel many times before and has been seeking ways to increase its profile for some time.

Now, inspired by the TV programme, Young's is giving mackerel even more exposure by adding it to Chip Shop: Britain's favourite battered fish brand.

New Breaded range using Kingsmill bread:
Young’s, have been supplying fish to the UK for over 200 years and both cod and haddock are available in the new Kingsmill coated range.

Below: Cod fillets with the new crunchy Kingsmill coating.

Breaded Fish

We did find the new coating to be really nice and crunchy. The fish was nice and moist too, just as you would expect from Young's.

Fish and Chips

There's nothing like a nice plate of good old fish and chips!

Nutritionists are often recommending we consume at least two portions of fish a week to contribute to a healthy, and well-balanced, diet. With the launch of the breaded variants to Young’s range, being healthy has never been easier and there is sure to be something to suit every appetite.

All the fish in Young’s products is sourced with proper care for seafood sustainability and the marine environment as part of their flagship sustainability programme, Fish for Life.

You can find Young's on FaceBook or Twitter @youngsseafood

Thank you to Hazel and Young's for sending me these to try.

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